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The Pros of Hiring an Independent Contractor.

Need new talent, but don't have the resources to take on a full-time employee? Hiring a freelancer is the answer. A quality freelancer is a marketing manager’s most valuable business asset. Your freelancer works for YOU, not your current employer.

In today's ever-changing marketplace, being lean and agile could mean the difference between becoming a thriving business or being forced to close your doors.


With a fluid work environment, there is added pressure to adapt quickly. Access to remote work has changed the definition of work and workplace dramatically. Here are twelve excellent money-making reasons why freelancers should be your next investment.

1. Save Money

Employees will on average spend 2-3 hours slacking and surfing the internet. A freelancer only charges you for when they’re actually working on your projects, so you won’t be billed for coffee breaks, water station chats, or socializing. In addition, a freelancer working from home doesn’t have to meet the expense of overhead costs.

2. Supply and Demand

Business demands can suddenly decrease or increase, often depending on external factors, we cannot always influence. Going the freelance route lets you skip over the tiresome hiring process, and also allows you to test out a few different candidates without investing in hiring them full-time. Independent contractors are often available at exceptionally short notice to fulfill a sudden demand that your in-house team may not be capable of meeting. Instead of engaging a full-time member of staff, you can conveniently work with an external resource person on a need basis. You have the flexibility to scale up or down as needed.

3. Swift Delivery

Freelancers are always motivated to perform an excellent job and fast. They fully understand that it’s to their best interest when they remain reliable and exceed your expectations. Hiring a freelancer can get the job done in half the time it would have taken you to do it, and give you time to focus on other aspects of your business.

4. More Innovative

Breathe a breath of fresh ideas into your business with an individual who has devoted their life to simply being creative! Freelancers tend to be more innovative and receptive to new technology, cutting-edge ideas, and compelling design.

5. More Experience

When you’re hiring a freelancer, you’re hiring an expert. Good freelancers accumulate a vast amount of experience from working with a variety of different businesses from diverse locations. Each client or job adds more experience to their craft, bringing more skills to their ever-growing arsenal. Your business stands to gain from that vast experience.

6. High Quality of Work

Since they’re not permanently on your payroll, freelancers strive to produce their best work, every time. While normal employees may be more sporadic when it comes to consistent quality, a freelancer is always raising the bar with each project as they also strive to grow their business. Contractors are heavily reliant on repeat business. They are uniquely motivated to provide stellar work and excellent turnaround times.

7. Flexible Schedule

Hiring a full-time or even a part-time employee typically means that you must offer them a set amount of hours. An antiquated set-up can put you at a disadvantage because you may be paying for more than what you really need.

8. Find Top Experts

Seldom does a single employee possess the skills to be a master at several tasks? Hiring freelancers put you in a position where you can hire consummate professionals for each and every task.

9. Lower Overhead

The brilliance of the freelance economy is that it allows you to eliminate many of the costs and inefficiencies that inhibit profitability and long-term growth. Workspace, training, less supervision, office supplies, equipment, and benefits are just a few of the overhead costs you will eliminate.

10. Independence

Hiring freelancers is a better alternative because you have the freedom to shift between different workers as needed and you can easily part ways without any messiness. If someone doesn’t work out, simply find another freelancer who’s more suitable for the job.

11. Reduced Risk

Freelancers cannot collect unemployment insurance and are relatively easy to terminate if they are not performing, or if their work does not meet your expectations.

12. More Space

Full-time employees take up a lot of space – but not if they work from their own abode! Reduced overheads will make you more profitable, and allow for a more comfortable open office space.

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